December 9, 2008...6:51 pm

Social Media and Facebook Connect

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As a web designer, developer, and social media geek; I have to tell you that Facebook is quite exciting for me. Reason being, the gravity it’s collecting with social reach and marketing initiatives such as Facebook Connect.  To think, CitySearch was once just 1  of 24 sites to use FC increasingly effect & commingling opportunities of Facebook connect. This Thursday expect many more… so many other sites that web media 1.0/1.5/1.9 social media sites that aren’t on board with FC likely be swallowed or forgotten about. Such as CitySearch surely should have been if it wasn’t so quick to grab a seat on board. Remember OpenID? I can see it as an afterthought in the not too far distance future. “Facebook Connect” looks to change the web in a big way… according to Facebook itself, here is what the social web epicenter is saying about it… “

Trusted Authentication
Users will be able to connect their Facebook account with any partner website using a trusted authentication method. Whether at login, or anywhere else a developer would like to add social context, the user will be able to authenticate and connect their account in a trusted environment. The user will have total control of the permissions granted.

Real Identity
Facebook users represent themselves with their real names and real identities. With Facebook Connect, users can bring their real identity information with them wherever they go on the Web, including: basic profile information, profile picture, name, friends, photos, events, groups, and more.

Friends Access
Users count on Facebook to stay connected to their friends and family. With Facebook Connect, users can take their friends with them wherever they go on the Web. Developers will be able to add rich social context to their websites. Developers will even be able to dynamically show which of their Facebook friends already have accounts on their sites.

Dynamic Privacy
As a user moves around the open Web, their privacy settings will follow, ensuring that users’ information and privacy rules are always up-to-date. For example, if a user changes their profile picture, or removes a friend connection, this will be automatically updated in the external website.

These are just a few steps Facebook is taking to make the vision of data portability a reality for users worldwide. We believe the next evolution of data portability is about much more than data. It’s about giving users the ability to take their identity and friends with them around the Web, while being able to trust that their information is always up to date and always protected by their privacy settings.

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